Reedman Toll

Local Reputation

Reedman Toll has a two-part Unique Value Proposition.  The first element is “local reputation.”

This, upon reading the information, seems more than justified.  But as to the website itself, the web master could do a bit better organizing job.  When you click on the link to “customer reviews” you don’t get any. You get the dealership’s own analysis and evaluation.

Yet, those reviews ARE available, under a different tab on the website. 

If you go under “About Us” and Under “Testimonials” and-or under “A Woman’s View” you will get customer reviews and testimonials.

Yet, it is a drawback that you cannot get to these by clicking on “Read Customer Reviews” from the home page.

Part of the local reputation is that Reedman Toll involves itself in community [and wider] issues; and posts informative articles on those matters on its site.  For example, one dealing with pregnant women and seat belts.  It was excellent; and even to me [who am not pregnant] very revealing as to how seat belts ought to be positioned for maximum safety and so on. 

Superb article, and this kind of thing is just the ticket that makes for a company’s local positive reputation.

Inventory

The second part of Reedman Toll’s Unique Value Proposition is inventory, which their Internet sales manager refers to as “second to none.”

This is a good thing for consumers:  economy of scale.   On an economy of scale, such a dealership can offer you a much reduced price over other dealerships with a lesser inventory.  Their inventory presumably changes daily, if not even minute-to-minute; but is impressive overall.

Of particular note:  those looking for used cars, the website for Reedman Toll has a special category for “under $10,000” cars, starting at about $3,800 [today, December 6, 2012]  Presumably, the lowest prices will change as inventory is sold.

Definitely a go-to dealership.

“A Woman’s View”

It’s reverse sexist, I know, but I really liked the fact that Reedman Toll has a section on their website called “A Woman’s View.”  Certainly, there are practical things, like pregnant women and seat belts, that apply.  Yet, there are also women who are on two opposite sides of the car-related scale:  those who know nothing at all and rely on such posts, and those who know enough to be female mechanics but are not respected.  [And a few in between, who know some basics but not enough to be mechanics.] 

[Blog author smiles and waves:  that last is me.  Learned what I needed to when I needed to.  Not really technically competent.  But I have left mechanics open-mouthed at times at my instinctive “this is what is wrong, isn’t it?” response.]

That is a great “pull” for potential customers.  Reedman Toll Caters to this kind of consumer, but makes it look like they aren’t “babying.”  Good P.R. all around.

If you’d like to take advantage of some of Reedman Toll’s public information articles, please visit their newsletter page at:  http://m5.tm00.com/tmsubscribe.net/current.aspx?n=20&pid=%20&pgid=926&m=

To prove out the first element of the unique value proposition, start by visiting the website at
http://www.reedmantollmazda.com .  See our inventory at Reedman Toll Mazda.