Wednesday, November 28, 2012


2013 BMW 1-series review


Since that’s what I know, I’m going to consider the BMW-1 series of cars from the perspective of a potential purchaser.

According to at least one automotive reviewer who generally rates this series of cars highly, the BMW-1 series does have the drawback of being somewhat cramped in terms of space.  This issue applies particularly to the rear seats of the vehicle.

An advantage to this series of vehicles, however, is that the model line incorporates the ability to upgrade features after initial purchase.

As with many European cars, the consumer also has the assurance by reputation of a general standard of reliability of the vehicle.

The 2013 BMW-1 series of cars has a design geared specifically to people who enjoy driving for its own sake.  People who look for high-power, high-performance cars when purchasing a vehicle.  Yet, at the same time, people who look for a car that comes closer to a luxury type vehicle sort of driving experience [and riding experience] than a devoted driver interested in the more rough-and-ready type of ride of something like an SUV or ATV.

Clearly, also, being a BMW, this model series is designed for buyers for whom the price point of the vehicles poses no object.

So, what is the profile of consumers for whom this is likely not the car to consider?

Firstly, since all models incorporate a six-speed, manual transmission, this model series is not the right car choice for anyone who either does not know how to drive a manual shift vehicle or does know how but has physical restraints that make clutch operation difficult or impossible.  Even some manual shift proficient drivers who have only driven a three or perhaps four-speed shift may hesitate about choosing this model.

As a car that provides a driving experience somewhat similar to a luxury car but also somewhat similar to a sports car, people who have experienced difficulties with driving a car with the kind of “feel” of a sports car may also prefer to shun this model.  Some medical conditions such as inner ear issues can cause dizziness and perception problems in the sufferer when operating a car with the driving “feel” of a sports car.

People who prefer, or need, a more practical vehicle such as a mini-van, SUV, or even a traditional sedan or station wagon also may prefer another vehicle choice.

Finally, those whose car buying budget forbids consideration of the price points of this series will not make viable consumer candidates for a model in this series. 

But, in a way, even the categories of potential buyers excluded offers a pro on this type of vehicle series:  it reflects a closely targeted market that contributes to the cachet that owners of these vehicles covet.

Coupe models available in three “package” options:  premium, cold-weather and technology packages.  Convertible models available in two package types:  cold-weather and technology – with “cold weather” package seeming an odd option for a convertible model automobile.

For those of you who are ready to pursuit that dream of owning a BMW 1 Series you can visit Baltimore's BMW store - BMW of Towson.



Reference:

2013 BMW 135is Coupe and Convertible Announced, http://www.1addicts.com/forums/showthread.php?t=691753


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